AI Insights · Timothy · April 2023
Top 5 Delivered Meal Kits and Specialty Foods Apps on iOS in Australia, Q1 2023
In Q1 2023, delivered meal kits and specialty foods apps saw varied performance on iOS in Australia. Notable trends include steady downloads and active user engagement across the top 5 apps.
In the first quarter of 2023, the performance of the top 5 delivered meal kits and specialty foods applications on the iOS platform in Australia presented notable trends in downloads and active user engagement. Data from Sensor Tower highlights the key metrics for these apps, offering insights into their market standing.
HelloFresh: Meal Kit Delivery showed a consistent pattern in weekly downloads, starting at 1.8K in late December and peaking slightly at 4.5K by the end of January. The app maintained a steady download rate throughout the quarter, ending March with 3.7K weekly downloads. Active users fluctuated moderately, with a high of 121.6K in mid-March and a slight decline to 111.4K by the end of the quarter.
Youfoodz: Custom Meal Plan also experienced steady weekly downloads, beginning at 1.7K and peaking at 4.3K in late January. The app maintained a consistent download rate, closing the quarter with 3.6K weekly downloads.
Marley Spoon saw a progressive increase in weekly downloads, starting at 652 and reaching a peak of 2.2K in early February. However, downloads tapered off towards the end of the quarter, finishing with 766 weekly downloads. Active user numbers mirrored this trend, with a high of 7.2K in mid-February and ending the quarter at 6K.
EveryPlate: Cooking Simplified experienced growth in weekly downloads, starting at 753 and peaking at 2.1K in late February. The app maintained a decent download rate, closing March with 1.3K weekly downloads. Active users showed a steady increase, starting at 5.3K and peaking at 7.2K in mid-March, before ending the quarter at 6.6K.
Lastly, Dinnerly: Meal Kit saw its weekly downloads rise from 488 in late December to a peak of 2.3K in early February. Downloads then gradually declined, ending the quarter at 811 weekly downloads. Active users consistently increased from 26.8K to 30.3K in late February, before slightly dropping to 29.1K by the end of March.
These insights into the performance of the top 5 meal kit and specialty food apps on iOS in Australia for Q1 2023 are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.
